CV Classic


since 2011

Executive Advisor & Consultant, Owner & Founder STRATEGY IMPLEMENTED GmbH, Vienna/Austria
(Strategic Business Leadership & Excellence in Operational Implementation for world class brands)

since 2010/2014 Senior Council Member, Consultant
Gerson Lehrman Group, London/UK
Guidepoint Global Advisors, New York/USA
2005-2010 Member of the Extended Management Board of Directors, Corporate Senior Vice President & Global Chief Marketing Officer Laundry & Home Care, Henkel AG & Co. KGaA (DAX 30), Düsseldorf/Germany. Official representative on the World Business Council of Sustainable Development (WBCSD) in the USA
2004 Competitive Clause Sabbatical, Caracas/Venezuela

Marketing Director at various international management posts, Procter & Gamble (Dow Jones 30), South American and European headquarters, Caracas/Venezuela, Geneva/Switzerland, Vienna/Austria


Austrian Trade Commission, New York/USA
Rodman & Renshaw Investment Bank, Chicago/USA
Austrian Foreign Trade Office, Sydney/Australia

till 1990

Internship with Mondi (Neusiedler), IBM, ORFSparkasse MW



since 2012 Faculty guest speaker WU Executive Academy, Global and Professional MBA (Entrepreneurship & Innovation; Marketing & Sales), Vienna/Austria (Triple Crown accreditation: AACSB/AMBA/EQUIS)
→ Read more
since 2015 Faculty guest speaker Danube University Krems, Faculty of Business and Globalization, Department of Management and Economics, European and International Business Law, Krems/Austria (accreditation: ACBSP/FIBAA; member: PRME)
→ Read more
since 2006 Frequent guest speaker at international conventions and universities
→ Read more





Recertification Certified Supervisory Expert (CSE)
CSE Certificate 2021 (valid 2021 - 2024)


Chamber of Commerce Vienna
State Certification “Austrian Tourist Guide”
(§ 94 Z 21 / § 108 GewO)
[CEN 15565:2008-03; EU-NQR 6; CEN 13809]
successfully passed on Jul 14 2020

Strict state certified qualifying examination, includes accounting, legal aspects of the tourist guide profession, a practical on-site demonstration (bus, street, museum) and evidence of proficiency in at least one foreign language.
1) Practical on-site demonstration (MODUL 1):
Successfully passed with distincton on July 14, 2020
2) Theoretical oral examination (MODUL 2):
Successfully passed on May 25, 2020
3) Business-venture written examination (MODUL 3):
Successfully passed on Oct 14, 2019

→ Austrian tourist guide profession
→ Profile of the tourist guide profession
→ Bio-Pic profile of the tourist guide profession
→ Bio-Pic profile CAW tourist guide profession 16th district

Certification of successful passing (89/100 points) and participation of the WIFI Certified Tourist Guide intensive course with 793 teaching units (Jul 2019 - Mar 2020):
→ WIFI Certified Tourist Guide successful passing
→ WIFI Certified Tourist Guide participation
→ WIFI Certified Tourist Guide course outline


Recertification Certified Supervisory Expert (CSE)
→ CSE Certificate 2018 (valid 2018 - 2021)


Recertification Certified Supervisory Expert (CSE)
→ CSE Certificate 2015 (valid 2015 - 2018)


Certified Supervisory Expert (CSE)
→ CSE Certificate 2012 (valid 2012 - 2015)

1992 Magister rer. soc. oec., Business Administration,
University of Economics and Business, Vienna/Austria
(Within top third of graduates ranking) 
→ Certificate
1991 MBA research scholarship,
Curtin University of Technology, Perth/Australia
→ Certificate

MBA merit scholarship,
University of Illinois, Urbana-Champaign/USA
→ Certificate

1988 1. Studienabschnitt des Diplomstudiums, Business Administration, University of Economics and Business, Vienna/Austria, (ranked 3rd of 287 graduates)
→ Certificate
1985 “Matura” (certificate for university entrance) passed with distinction ("mit ausgezeichnetem Erfolg")
→ Certificate
1977-1985 8 years final term report cards passed with distinction (average grade over 8 years: 1.1)  
Range of five different grades (1 to 5), with 1 ("Sehr gut") being the highest and 5 ("Nicht genügend") the lowest grade.




i Strategic business leadership (Envision, Energize, Enable)
ii Margin accretive brand equity building & disruptive innovation leadership
iii Consumer centric marketing & creative conceptual thinking
iv Business turnaround into high performing organizations, change management
v Performance-based sustainability and ICT-based efficiency (digitalisation)




i → Nation Branding Austria - Die Top Location Austria als Drehscheibe geistig umparken, Die Presse, 2015
ii → Energieforum Alpenraum - Zukunftspotentiale gemeinsam nutzen, European Forum Alpbach, 2014
iii → Vision 2050: Innovations for sustainable lifestyles, G8 G20 The Canadian Summits, 2010
iv → Henkel ist Best Innovator 2009, Henkel Presseinformation, 2010
v → Erster Waschsalon mit integriertem Café, 2010; →; → wash-n-coffee Interior
vi → Sustainability-Henkel’s competitive edge, G8 Summit L'Aquila Italy, 2009
vii → Innovative sustainable consumption, G20 Summit Pittsburgh USA, 2009
viii → Qualität & Verantwortung: Ein Wettbewerbsvorteil, 3. Deutscher Marken-Summit / F.A.Z.-Institut, 2009
ix → Erfolgsfaktor Nachhaltigkeit, ForumWirtschaftsethik–Marketing und Corporate Responsibility, 2009
x → Generating the link - Unternehmensverantwortung als Erfolg, Der Glocalist, 2009
xi → DAX-Unternehmen bei Twitter,, 2009
xii → Henkel Vorreiter bei Quick Response-Code, Henkel Presseinfo, 2009
xiii → Qualität & Verantwortung, Henkel Presseinformation, 2009
xiv → Worte des Jahres: Die besten Zitate der Marketing-, Medien- und Agenturentscheider,, 2009
xv → Sustainability-based performance drives Innovation, Waghorn, Terry, interview, Forbes Magazine, 2009
xvi → Sustainable Consumption Facts and Trends, Foreword, World Business Council on Sustainable Development (WBCSD), 2008
xvii → Henkel is the most sustainable brand, Henkel Pressrelease, 2008
xviii → Persil in der Reinigung – Persil Service, Henkel-Life Online, 2007

You are the one in the driver's seat!

Lead and win with passion for excellence

Top performance based on sustainability