Keynote Speeches
| Author and Title | Published in / Host | Venue | Date of Publication | Download |
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C-A WEINBERGER, "How to act in a changing market environment - Learning from FMCG" |
BOSCH Automotive Aftermarket European Convention, Keynote | Istanbul/Turkey | Mar 15, 2023 | |
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C-A WEINBERGER, "Strategies of Lobbying in the EU" |
→ Danube University Krems, Danube Business School, Faculty of Business and Globalization (Danube Professional MBA) | Krems/Austria | May 30, 2020 | |
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C-A WEINBERGER, "Peter F. Drucker Reloaded - Branding, Innovation, Digitalisation" |
→ "MBA in Management Consultancy", incite Quality Academy | Vienna/Austria | Mar 2, 2019 | |
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C-A WEINBERGER, "Drive Margin - create World Class Brands" |
→ Vienna University of Economics and Business, WU Executive Academy (Global Executive MBA) | Vienna/Austria | Sep 6, 2018 | |
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C-A WEINBERGER, “Strategies of Lobbying in the EU” |
→ Danube University Krems, Danube Business School, Faculty of Business and Globalization (Danube Professional MBA) | Krems/Austria | Jun 4, 2018 | |
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C-A WEINBERGER, "Marketing and Sales - turntable of business success" |
→ "MBA in Management Consultancy", incite Quality Academy | Vienna/Austria | Mar 3, 2018 |  1.2 MB |
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C-A WEINBERGER, "Creation of World Class Brands" |
→ Vienna University of Economics and Business, WU Executive Academy (Global Executive MBA) | Vienna/Austria | Oct 6, 2017 | |
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C-A WEINBERGER, "Strategies of Lobbying in the EU" |
→ Danube University Krems, Danube Business School, Faculty of Business and Globalization (Danube Professional MBA) | Krems/Austria | Jun 12, 2017 | |
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C-A WEINBERGER, "Powerful New Technology" |
10 Years Autonom Talent Anniversary Celebration | Fischbach/Austria | Jan 27, 2017 |
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C-A WEINBERGER, "Branding & Innovation - Value Creation for market capitalization" |
→ Vienna University of Economics and Business, WU Executive Academy (Global Executive MBA) | Vienna/Austria | Sep 8, 2016 |
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C-A WEINBERGER, “Strategies of Lobbying in the EU” |
→ Danube University Krems, Danube Business School, Faculty of Business and Globalization (Danube Professional MBA) | Krems/Austria | May 30, 2016 | 235 KB |
| C-A WEINBERGER, “Strategies of Lobbying in the EU” | → Danube University Krems, Danube Business School, Faculty of Business and Globalization (Danube Professional MBA) | Krems/Austria | Jun 3, 2015 | 21.3 KB |
| C-A WEINBERGER, “Operations Management - Entrepreneurship & Innovation” | → Vienna University of Economics and Business, WU Executive Academy (Professional MBA Business Core) | Vienna/Austria | Mar 19, 2015 | Picture 1 / Picture 2 |
| C-A WEINBERGER, “Leadership, Branding & Innovation, ICT-based Efficiency – Marketing Day” | → Vienna University of Economics and Business, WU Executive Academy (Professional MBA Business Core) | Vienna/Austria | May 26, 2014 | 35,2 23 KB |
| C-A WEINBERGER, “Branding & Innovation – Turntable for business success” | → Vienna University of Economics and Business, WU Executive Academy (Global MBA) | Vienna/Austria | Oct 3, 2013 |  2.74 MB |
| C-A WEINBERGER, “Branding, Marginnovation to drive CSR” | → Vienna University of Economics and Business, WU Executive Academy (Professional MBA Entrepreneurship und Innovation) | Vienna/Austria | Oct 11, 2012 | 41.5 KB |
| C-A WEINBERGER, “PboS The new green is blue” | → Vienna University of Economics and Business, WU Executive Academy (PMBA Energy Management) | Vienna/Austria | Jul 13, 2012 | 25.5 KB |
| C-A WEINBERGER, “Brand Equity built on consumer behaviour” | → Vienna University of Economics and Business, WU Executive Academy (Sun Yat-Sen University) | Vienna/Austria | Jul 10, 2012 | 25 KB |
| C-A WEINBERGER, “How to grow in crises: Brand Equity and Innovation” | → Vienna University of Economics and Business, WU Executive Academy | Vienna/Austria | Apr 27, 2012 |  555 KB |
| C-A Weinberger, “The Power of Branding and Innovation: Marginnovate!” | → Europanel GFK AiMark, Marketing Accross the Business Cycle, How to stay ahead of Competition in Good and Bad Times | Berlin/Germany | Mar 4, 2010 | 1.85 MB |
| C-A WEINBERGER, “The new green is blue: Performance-based Sustainability” | → FEI, The 6th annual front end of Innovation Europe | Zurich/Switzerland | Feb 28, 2012 | 1.58 MB |
| C-A WEINBERGER, “Nachhaltig erfolgreich durch Branding und Innovationsführerschaft” | → Best Innovator Award (AT Kearney) | Berlin/Germany | Feb 4, 2010 |  2.65 MB |
| C-A WEINBERGER, “Qualität & Verantwortung: Innovationstreiber und zukunftsweisendes Leistungsversprechen” | → 3rd Innovation summit: „Welche Innovationen werden das kommende Jahrzehnt bestimmen?“ | Munich/Germany | Jan 19, 2010 |  61.9 KB 79.2 KB |
| C-A WEINBERGER, “Global Business Day – Envisioning the Future – Now to 2050: Consumption & Lifestyles” | → Global Business Day, Envisioning our 2050 future | Copenhagen/Denmark | Dec 11, 2009 | 698 KB 206 KB |
| C-A WEINBERGER, “Success Factor Sustainability” | → WWF → OVID: Nachhaltigkeit und Klimaschutz in Zertifizierungssystemen |
Berlin/Germany | Dec 8, 2009 | 2.54 MB 116 KB |
| C-A WEINBERGER, “FFI Leveraging synergies across Europe” | ESCP University Europe | Berlin/Germany | Nov 30, 2009 | |
| C-A WEINBERGER, “Shaping the vision” | → CSCP Innovation conference, The future of sustainable products & services | Essen/Germany | Sep 29, 2009 | 3.7 MB |
| C-A WEINBERGER, “Revolution des Waschens” | → IFA-Preview | Hamburg/Germany | Jul 16, 2009 | 1.04 MB |
| C-A WEINBERGER, “Rezepte gegen die Krise” | → 6th Lebensmittel Praxis (LP)-Innovation summit | Düsseldorf/Germany | Jul 9, 2009 | 730 KB |
| C-A WEINBERGER, “Nachhaltigkeit bei Henkel” | → 1st Global Sustainable Summit | Düsseldorf/Germany | Jul 1, 2009 |  1.07 MB |
| C-A WEINBERGER, “Jetzt zeigt sich die Macht der Marke” | → 6. Internationales Marken-Kolloquium („Markenführung in wirtschaftlich unsicheren Zeiten“) | Seeon/Germany | Jun 19, 2009 | 192 KB |
| C-A WEINBERGER, “Made in Germany im globalen (Marken-)Wettbewerb: Markt- und Marken-Strategien bei Henkel – Engineered in Germany” | → 3. Deutscher Marken Summit | Berlin/Germany | Jun 17, 2009 | 714 KB |
| C-A WEINBERGER, “CSR – Marketing für Profit mit Verantwortung” | → 7. MTP Kongress Horizont 2009 | Mannheim/Germany | May 14, 2009 | 12.9 KB |
| C-A WEINBERGER, “Performance based on Sustainability as a competitive advantage” | → WBCSD Liaison Delegate Meeting | Montreux/Switzerland | Mar 16-20, 2009 | 96.2 KB |
| C-A WEINBERGER, “Ergebnis-Symposium PCF Pilotprojekt Deutschland” | → PCF Ergebnis Symposium → Video zum Product Carbon Footprint Pilotprojekt / Ergebnis Symposium |
Berlin/Germany | Jan 26, 2009 | 464 KB |
| C-A WEINBERGER, „Dachmarken Strategie” | → Marketing Club Dortmund | Dortmund/Germany | Oct 20, 2008 | 186 KB |
| C-A WEINBERGER, “The power of Brand Equity – 100 years of Innovation” | → Marketing Science Institute (MSI) Congress, New directions in marketing: Charting the Course | Phoenix/USA | Nov 15, 2007 | 1.23 KB |
| C-A WEINBERGER, “The power of innovation” | → Unternehmergipfel 2007 – Innovation (Kunde und Markt: Consumer Goods) | Frankfurt/Germany | May 22, 2007 | 1.43 MB |
| C-A WEINBERGER, “The Power of Brand Equity: Persil Centenary – 100 Years of Innovation” | → International Management Forum, Where Experience meets innovation - Innovation the key to success | Vienna/Austria | Mar 29, 2007 |
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| C-A WEINBERGER, “Profitable Growth through Innovation” | → CEMS Knowlege Forum | Vienna/Austria | Nov 10, 2006 | 77 KB 316 KB |
| C-A WEINBERGER, “Innovation Management and Brand Equity Building in FMCG Companies to drive Growth” | University of St.Gallen | St.Gallen/Switzerland | Jun 19, 2006 | |
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