Keynote Speeches

Author and Title Published in / Host Venue Date of Publication Download

C-A WEINBERGER, "Peter F. Drucker Reloaded - Branding, Innovation, Digitalisation"

→ "MBA in Management Consultancy", incite Quality Academy Vienna/Austria Mar 2, 2019

C-A WEINBERGER, "Drive Margin - create World Class Brands"

→ Vienna University of Economics and Business, WU Executive Academy (Global Executive MBA) Vienna/Austria Sep 6, 2018

 1.2 MB
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C-A WEINBERGER, “Strategies of Lobbying in the EU”

→ Danube University Krems, Danube Business School, Faculty of Business and Globalization (Danube Professional MBA) Krems/Austria Jun 4, 2018

C-A WEINBERGER, "Marketing and Sales - turntable of business success"

→ "MBA in Management Consultancy", incite Quality Academy Vienna/Austria Mar 3, 2018  1.2 MB

C-A WEINBERGER, "Creation of World Class Brands"

→ Vienna University of Economics and Business, WU Executive Academy (Global Executive MBA) Vienna/Austria Oct 6, 2017

C-A WEINBERGER, "Strategies of Lobbying in the EU"

→ Danube University Krems, Danube Business School, Faculty of Business and Globalization (Danube Professional MBA) Krems/Austria Jun 12, 2017

C-A WEINBERGER, "Powerful New Technology"

10 Years Autonom Talent Anniversary Celebration Fischbach/Austria Jan 27, 2017

 311 KB

C-A WEINBERGER, "Branding & Innovation - Value Creation for market capitalization"

→ Vienna University of Economics and Business, WU Executive Academy (Global Executive MBA) Vienna/Austria Sep 8, 2016

 1.6 MB

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C-A WEINBERGER, “Strategies of Lobbying in the EU”

→ Danube University Krems, Danube Business School, Faculty of Business and Globalization (Danube Professional MBA) Krems/Austria May 30, 2016  235 KB
C-A WEINBERGER, “Strategies of Lobbying in the EU” → Danube University Krems, Danube Business School, Faculty of Business and Globalization (Danube Professional MBA) Krems/Austria Jun 3, 2015  21.3 KB
C-A WEINBERGER, “Operations Management - Entrepreneurship & Innovation” → Vienna University of Economics and Business, WU Executive Academy (Professional MBA Business Core) Vienna/Austria Mar 19, 2015 Picture 1 / Picture 2
C-A WEINBERGER, “Leadership, Branding & Innovation, ICT-based Efficiency – Marketing Day” → Vienna University of Economics and Business, WU Executive Academy (Professional MBA Business Core) Vienna/Austria May 26, 2014  35,2  23 KB
C-A WEINBERGER, “Branding & Innovation – Turntable for business success” → Vienna University of Economics and Business, WU Executive Academy (Global MBA) Vienna/Austria Oct 3, 2013  2.74 MB
C-A WEINBERGER, “Branding, Marginnovation to drive CSR” → Vienna University of Economics and Business, WU Executive Academy (Professional MBA Entrepreneurship und Innovation) Vienna/Austria Oct 11, 2012  41.5 KB
C-A WEINBERGER, “PboS The new green is blue” → Vienna University of Economics and Business, WU Executive Academy (PMBA Energy Management) Vienna/Austria Jul 13, 2012  25.5 KB
C-A WEINBERGER, “Brand Equity built on consumer behaviour” → Vienna University of Economics and Business, WU Executive Academy (Sun Yat-Sen University) Vienna/Austria Jul 10, 2012  25 KB
C-A WEINBERGER, “How to grow in crises: Brand Equity and Innovation” → Vienna University of Economics and Business, WU Executive Academy Vienna/Austria Apr 27, 2012  555 KB
C-A Weinberger, “The Power of Branding and Innovation: Marginnovate!” → Europanel GFK AiMark, Marketing Accross the Business Cycle, How to stay ahead of Competition in Good and Bad Times Berlin/Germany Mar 4, 2010  1.85 MB
C-A WEINBERGER, “The new green is blue: Performance-based Sustainability” → FEI, The 6th annual front end of Innovation Europe Zurich/Switzerland Feb 28, 2012  1.58 MB
C-A WEINBERGER, “Nachhaltig erfolgreich durch Branding und Innovationsführerschaft” → Best Innovator Award (AT Kearney) Berlin/Germany Feb 4, 2010  2.65 MB 
C-A WEINBERGER, “Qualität & Verantwortung: Innovationstreiber und zukunftsweisendes Leistungsversprechen” → 3rd Innovation summit: „Welche Innovationen werden das kommende Jahrzehnt bestimmen?“ Munich/Germany Jan 19, 2010  61.9 KB  79.2 KB
C-A WEINBERGER, “Global Business Day – Envisioning the Future – Now to 2050: Consumption & Lifestyles” → Global Business Day, Envisioning our 2050 future Copenhagen/Denmark Dec 11, 2009  698 KB  206 KB 
C-A WEINBERGER, “Success Factor Sustainability” → WWF
→ OVID: Nachhaltigkeit und Klimaschutz in Zertifizierungssystemen
Berlin/Germany Dec 8, 2009  2.54 MB  116 KB
C-A WEINBERGER, “FFI Leveraging synergies across Europe” ESCP University Europe Berlin/Germany Nov 30, 2009
C-A WEINBERGER, “Shaping the vision” → CSCP Innovation conference, The future of sustainable products & services  Essen/Germany Sep 29, 2009  3.7 MB
C-A WEINBERGER, “Revolution des Waschens” → IFA-Preview Hamburg/Germany Jul 16, 2009  1.04 MB
C-A WEINBERGER, “Rezepte gegen die Krise” → 6th Lebensmittel Praxis (LP)-Innovation summit Düsseldorf/Germany Jul 9, 2009  730 KB
C-A WEINBERGER, “Nachhaltigkeit bei Henkel” → 1st Global Sustainable Summit Düsseldorf/Germany Jul 1, 2009  1.07 MB
C-A WEINBERGER, “Jetzt zeigt sich die Macht der Marke” → 6. Internationales Marken-Kolloquium („Markenführung in wirtschaftlich unsicheren Zeiten“) Seeon/Germany Jun 19, 2009  192 KB
C-A WEINBERGER, “Made in Germany im globalen (Marken-)Wettbewerb: Markt- und Marken-Strategien bei Henkel – Engineered in Germany” → 3. Deutscher Marken Summit Berlin/Germany Jun 17, 2009  714 KB
C-A WEINBERGER, “CSR – Marketing für Profit mit Verantwortung” → 7. MTP Kongress Horizont 2009 Mannheim/Germany May 14, 2009  12.9 KB
C-A WEINBERGER, “Performance based on Sustainability as a competitive advantage” → WBCSD Liaison Delegate Meeting Montreux/Switzerland Mar 16-20, 2009  96.2 KB
C-A WEINBERGER, “Ergebnis-Symposium PCF Pilotprojekt Deutschland” → PCF Ergebnis Symposium
→ Video zum Product Carbon Footprint Pilotprojekt / Ergebnis Symposium
Berlin/Germany Jan 26, 2009  464 KB
C-A WEINBERGER, „Dachmarken Strategie” → Marketing Club Dortmund Dortmund/Germany Oct 20, 2008  186 KB
C-A WEINBERGER, “The power of Brand Equity – 100 years of Innovation” → Marketing Science Institute (MSI) Congress, New directions in marketing: Charting the Course Phoenix/USA Nov 15, 2007  1.23 KB
C-A WEINBERGER, “The power of innovation” → Unternehmergipfel 2007 – Innovation (Kunde und Markt: Consumer Goods) Frankfurt/Germany May 22, 2007  1.43 MB
C-A WEINBERGER, “The Power of Brand Equity: Persil Centenary – 100 Years of Innovation” → International Management Forum, Where Experience meets innovation - Innovation the key to success Vienna/Austria Mar 29, 2007

 71.7 KB

 283 KB

C-A WEINBERGER, “Profitable Growth through Innovation” → CEMS Knowlege Forum Vienna/Austria Nov 10, 2006  77 KB  316 KB
C-A WEINBERGER, “Innovation Management and Brand Equity Building in FMCG Companies to drive Growth” University of St.Gallen St.Gallen/Switzerland Jun 19, 2006

 

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