Context:
The KAICIID Dialogue Centre (King Abdullah Bin Abdulaziz International Centre for Interreligious and Intercultural Dialogue) was founded to enable, empower and encourage dialogue among followers of different religions and cultures around the world. Located in Vienna, the Centre is an independent, autonomous, international organisation, free of political or economic influence. The Founding States of the Centre (Kingdom of Saudi Arabia, Republic of Austria and Kingdom of Spain) constitute the “Council of Parties” responsible for overseeing the work of the Centre; the Holy See is admitted as a Founding Observer to the Centre.
Action:
Development of the Strategic Positioning. Establishment of a World Class Brand. Implementation in Web, Movie, Event, Congress, Stationary, Merchandising
Result:
Intercultural understanding, World Class Branding, Enabling Dialogue and Integration