Julius Meinl


Julius Meinl aims to become from a current regional leading coffeee company in Austria, Italy, Adriatics, CEE and Russia to a global "World Class Brand" in the premium HoReCa segment by 2025.


Updated Julius Meinl's vision and mission.
Developed a new strategy, brand positioning (incl. points of differentiation), brand equity pyramid and areas of interventions.
Ensured development in close cooperation and alignment with multifunctional team members and with all key stake holders and obtained final approval for implementation.


Creating a global world class brand to drive purchase and brand preferences to significantly build revenue and profit margin for a stronger market capitalisation.