Context: 

Opened in 1987, the Austria Center Vienna is Austria’s largest conference centre. With 17 rooms and halls, 180 meeting rooms, 22,000 square metres of exhibition space and a capacity of up to 20,000 the centre is among the top destinations on the international conference circuit. It is located next door to one of the four worldwide UN headquarters, seating the headquarters of a number of international organisations.

Action:

Establishment of an International Sales Strategy and definition of OGSMs based on the three category-KPIs competence, consultancy and connectivity („meet & learn“, „meet & connect“ and „meet & experience“). Implementation of the brand claim to „See the world through your delegates´ eyes!“ and strategic consultancy in the development of the world class brand logo.

Result:

Change Management, Ensuring Global Market Leadership, World Class Landmark Branding

Development of a Global Strategic Brand Equity to achieve the leading european position in the convention center market including suggestions for architectual landmark adaptations and embedding in the city ("Magnetismus durch Landmark Inszenierung - ACV mit Vorplatz als pulsierende Donau-City mit Skylounge und Rooftop Gardening").

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