Branding & Innovation

Strategic company steering based on brand management ("brand equity rules"), innovative operational implementation („passion for excellence“) and ICT-based efficieny/digitalisation to increase margin and create company value („Lead and Win“).

Proven successful track record of "results- driven disciplined and passionate business leadership" and business turnarounds including establishment of high performing organizations.

Consumer centric innovation: Consumer is boss

World class brands increase stock price and thus company value. Brand equity stewardship and consumer centric innovation leads to top of mind company awareness.

Heart- and mind-opening relevant consumer benefits lead to prevailing brand equity and cutting edge, disruptive innovation. This leading innovation based on the slogan "consumer is boss" can best be "sensed and responded to", even better "anticipated and lead", through deep consumer understanding through e.g. home visits like the one in the following video broadcasted by "Deutsche Welle":

 

"Brand equity rules - marginnovate!"